Project
Support for digital marketing in the field of dentistry
The project
The task
pointslook is responsible for the continuous maintenance and updating of content on KaVo's digital channels. This includes regularly adding new information, updating existing content and optimising texts and visual elements to ensure an appealing and relevant presentation at all times.
pointslook ensures that all content is kept up to date and that the target group is addressed in a targeted manner. Through precise coordination and proactive content optimisation, pointslook makes a significant contribution to strengthening KaVo's digital presence and brand loyalty.
In addition, pointslook continuously analyses the performance of the content and identifies potential for improvement. This ensures that KaVo's communication strategy on the digital channels is always adapted and further developed based on data.
With a particular focus on user-friendliness and design, pointslook ensures that the user experience is optimised and interaction rates are increased.
In addition, pointslook works closely with KaVo to recognise new trends and developments in digital marketing at an early stage and use them successfully for the brand.
The process
Support for digital marketing in the field of dentistry.
Regular coordination with KaVo to discuss planned content and current topics. Priorities and publication dates are determined together.
pointslook researches the required information and creates customised content that is tailored to the needs and interests of the target group. Texts, graphics and other media are carefully developed or customised.
Existing content is checked to ensure it is up to date and optimised or adapted if necessary. This includes adding new information and adapting visual elements to ensure that the content always remains appealing and up-to-date
pointslook customises the content to meet current SEO requirements in order to improve visibility in search engines and increase reach.
Before publication, the content is forwarded to KaVo for approval to ensure that all information is correct and in line with company guidelines.
After approval, the content is entered and published on the corresponding digital channels. pointslook ensures a consistent presentation and an appealing placement of the content.
Through regular feedback loops and the analysis of user data, content is constantly developed and adapted in order to strengthen KaVo's digital presence and promote customer loyalty
The benefit
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Continuous topicality
pointslook ensures that all content on KaVo's digital channels is always up to date, relevant and appealing, allowing the target group to be addressed in a targeted manner. -
Optimisation of the digital presence
Regular content optimisation, both in text and visual elements, strengthens KaVo's digital presence and promotes brand loyalty. -
Data-based further development
pointslook continuously analyses the performance of the content and identifies potential for improvement in order to adapt and further develop the communication strategy based on data. -
Efficiency and time savings
KaVo benefits from pointslook's continuous maintenance and optimisation, which saves internal resources and frees up more time for core tasks. -
Strengthening competitiveness
The professional and data-based maintenance of content helps KaVo to stand out from the competition on digital channels and strengthen its market position.
The technology - data maintenance, data research
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POINTSLOOK is working on the project:
"Support for digital marketing in the field of dentistry"
the following tools:
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→ pointslook helps you to master digital challenges, optimise processes and future-proof your company. -
a well-founded analysis is the key to success. At pointslook, we start every project with a comprehensive analysis of your systems, processes and target groups in order to develop targeted optimisations and tailor-made strategies. -
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pointslook offers customised marketing solutions that effectively address your target group and strengthen your brand presence to achieve sustainable business success. -
→ pointslook develops customised social media strategies to make your brand visible and reach your target group effectively. -
→ pointslook uses data-driven SEO strategies to increase the visibility of your website and drive high-quality traffic through targeted optimisation.
further references
KaVo Dental GmbH, with over 100 years of experience, is a leading provider of innovative dental technology. Renowned for quality, it offers instruments, imaging and software.
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The handball department at TG Biberach promotes players of all ages in a team-oriented environment with a focus on young talent, fairness and regional handball culture
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Tussa Haus, which has specialised in ecological house building since 1998, offers individually manufactured prefabricated houses. The focus is on sustainable materials, modern technology and craftsmanship.
Further POINTSLOOK tools:
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from websites and apps to digital tools. At pointslook, we develop accessible digital solutions that ensure people with disabilities can easily access your content. -
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pointslook uses innovative tools to develop customised digital solutions that increase efficiency and support business goals. -
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pointslook develops bespoke websites that showcase your brand, maximise the user experience and support your business objectives. -
→ pointslook creates customised landing pages that specifically address your target group and increase conversions, whether for lead generation or product promotion.
pointslook GmbH, Biberach an der Riß
pointslook GmbH is an innovative company from Biberach in Upper Swabia that has specialised in the development of customised digital solutions since it was founded in 2012. The focus is on the customer's digital customer journey. pointslook supports its partners with accessible applications, optimised user experience and sustainable improvements in the areas of software development, consulting and digital strategies.