Project
Data maintenance and information processing
The project
The task
Pointslook's task was to help the client obtain and structure important data that is crucial for business success. The client often lacked complete information such as customer addresses, product data, market analysis and competitive data. pointslook was tasked with filling these data gaps - either through manual research by experienced analysts or by using specialised algorithms and robots for fast and accurate data collection.
The aim was to create a comprehensive, structured database that would enable the client to present its products and services more professionally, make informed decisions and better assess its market position. In addition, the optimised data quality should enable the client to develop targeted and cost-efficient marketing strategies and improve personalisation and automation in marketing.
The pointslook solution provides the customer with a complete database that not only increases internal transparency, but also creates long-term competitive advantages.
The process
Data maintenance and information processing
pointslook works with the customer to analyse which specific data is required and which information gaps currently exist.
Based on the requirements, a decision is made as to whether the data is collected manually or automatically by specialised robots and algorithms.
The necessary data is collected, either by experienced analysts or specialised systems, to ensure a comprehensive database.
After collection, the data is checked for accuracy and completeness to meet the project's quality standards.
The validated data is organised in a structured database so that the customer receives an easily accessible and complete database.
The database is made available to the customer in a compatible format and can be integrated into existing systems on request.
The benefit
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Complete and structured database
pointslook enriches information to create a comprehensive database that enables the customer to access all relevant information such as customer addresses, product data and market analyses at any time. -
Better market overview and competitiveness
By collecting market and competitor data, the customer gains a clear overview of the market and can make well-founded positioning decisions. -
More efficient product and service presentation
The structured database makes it easier for the customer to present products and services professionally and attractively, which strengthens trust in the brand. -
Optimised marketing strategies
The improved data quality enables targeted and cost-efficient marketing campaigns that are precisely tailored to the needs of the target groups. -
Time and cost savings
The use of specialised algorithms and automated processes reduces the effort required for data collection and structuring and lowers operating costs in the long term. -
Increased internal transparency
With the structured database, the customer can better coordinate and optimise internal processes, which increases efficiency in various business areas. -
Long-term competitive advantages
The improved data quality gives the customer a sustainable advantage over competitors, as decisions are made on the basis of precise information.
The service - data maintenance, data research
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POINTSLOOK is using the project:
"Data maintenance and information preparation"
the following tools:
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→ pointslook helps you to master digital challenges, optimise processes and future-proof your company. -
a well-founded analysis is the key to success. At pointslook, we start every project with a comprehensive analysis of your systems, processes and target groups in order to develop targeted optimisations and tailor-made strategies. -
→ pointslook offers comprehensive project management from planning to aftercare in order to manage projects efficiently, minimise risks and ensure success. -
→ pointslook integrates tracking to analyse and continuously optimise user behaviour and the performance of your digital solutions. -
pointslook offers customised marketing solutions that effectively address your target group and strengthen your brand presence to achieve sustainable business success. -
→ pointslook develops customised social media strategies to make your brand visible and reach your target group effectively.
further references
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Gardner Denver offers innovative compressors, pumps and blowers for industrial applications. With a focus on quality, efficiency and sustainability, it supports a wide range of industries worldwide.
INTLAB AG is a healthcare company that focuses on innovative digital solutions
medCare Switzerland optimises hospital billing based on results, increases DRG revenues and improves processes in the healthcare sector
Bamero AG supports companies with advice on process management, digitalisation and innovative business models for sustainable success
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Digital Index is a company that specialises in digital transformation, data analysis and customised digital solutions for companies
SCC EVENTS Berlin organises sporting events such as the BMW BERLIN-MARATHON and other races to promote sporting experiences
The company offers specialised workflow solutions for the digitalisation and automation of business processes, focusing on efficiency, error reduction and seamless system integration
Worst Behavior is a German streetwear brand known for its eye-catching designs, oversized cuts and urban trends. It appeals to young, self-confident fashion fans worldwide.
Straight Performance optimises data-based performance marketing through targeted campaigns, conversion optimisation and innovative technologies to sustainably increase reach, efficiency and ROI
The handball department at TG Biberach promotes players of all ages in a team-oriented environment with a focus on young talent, fairness and regional handball culture
Visolva develops innovative products for comfort and safety in the sanitary sector
Tussa Haus, which has specialised in ecological house building since 1998, offers individually manufactured prefabricated houses. The focus is on sustainable materials, modern technology and craftsmanship.
Further POINTSLOOK tools:
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→ pointslook offers customised software development services that are efficient, scalable and future-proof. -
→ pointslook develops scalable, flexible and future-proof software architectures that are optimally tailored to the needs of your company. -
→ pointslook advises companies on digital transformation in order to optimise business models, processes and technologies, increase efficiency and exploit market opportunities. -
→ pointslook develops customised UX concepts that are user-friendly and optimise interactions with your brand. -
big data enables data-based decisions. pointslook helps you to optimise data flows and tap into new potential. -
pointslook supports you in the integration of AI technologies to optimise your business processes, make data-based decisions and open up new opportunities for innovation. -
pointslook ensures seamless integration of your digital solutions into existing systems to guarantee efficient data flows and optimised business processes. -
from websites and apps to digital tools. At pointslook, we develop accessible digital solutions that ensure people with disabilities can easily access your content. -
pointslook uses innovative tools to develop customised digital solutions that increase efficiency and support business goals. -
→ pointslook trains your team to ensure that your employees can use the new systems effectively and maintain them independently in the long term. -
→ pointslook uses data-driven SEO strategies to increase the visibility of your website and drive high-quality traffic through targeted optimisation. -
pointslook offers AI-based support solutions that automate your support processes, provide fast service and reduce costs at the same time. -
pointslook develops bespoke websites that showcase your brand, maximise the user experience and support your business objectives. -
→ pointslook creates customised landing pages that specifically address your target group and increase conversions, whether for lead generation or product promotion.
pointslook GmbH, Biberach an der Riß
pointslook GmbH from Biberach in Upper Swabia is an innovative provider that has been focussing on customised digital solutions since 2012. The core of its offering is supporting the digital customer journey through accessible applications, optimised user experience and sustainable improvements in software development, consulting and digital strategy.