UX design for an optimal user experience
We do interaction intuitively.
pointslook developscustomised UX concepts that are user-friendly and optimise interactions with your brand.
Your advantages
→ User-centred design
pointslook attaches great importance to understanding the needs and expectations of your users. Our UX strategies are based on detailed user data, which enables us to develop customised and user-friendly designs.
→ Increased user satisfaction
A smooth and intuitive user experience leads to more satisfied users and strengthens loyalty to your brand. We optimise the user experience to minimise frustration and maximise usability.
→ Improved conversion rates
Through optimised UX design, we increase the efficiency of your digital platforms so that users can achieve their goals more easily and quickly. This leads to a higher conversion rate and improves business success.
Consulting topics:
pointslook starts every UX project with comprehensive user research to understand the needs, behaviours and preferences of your target group. We use methods such as interviews, surveys and user analyses to gain valuable insights.
→ Advantage: A deep understanding of your target group, which forms the basis for user-centred design.
Before the final designs are created, we create interactive wireframes and prototypes that provide an initial visual representation of the user flow and structure of your platform. This makes it possible to gather feedback and make adjustments at an early stage.
→ A clear, tangible picture of the final product that can be tested and optimised early on.
We develop interaction designs that allow users to move effortlessly through your website or app. We make sure that every interaction is meaningful and intuitive to ensure a smooth user experience.
→ Benefit: Optimised interactions that increase user engagement and make your platform more enjoyable to use.
After implementation, we carry out extensive usability tests to ensure that the user experience works as planned. We observe how real users interact with the product and identify weak points that can be improved.
→ Advantage: A tested and optimised user interface that meets the expectations of your users.
As users today access your digital offerings on different devices and screen sizes, responsive design is essential. Pointslook develops designs that adapt flexibly to every end device and offer an optimal user experience everywhere.
<→ A seamless user experience on all devices, from desktop to tablet to smartphone.
We integrate accessibility into every UX design to ensure that all users, including people with disabilities, can easily access your digital platforms. In doing so, we follow the latest accessibility standards and ensure an inclusive user experience.
→ An inclusive design that enables access for all users and complies with legal requirements.
Outstanding user experience (UX) design ensures that your digital products are not only aesthetically pleasing, but also intuitive and user-friendly .
At pointslook, we develop customised UX concepts that put your target group at the centre.
Our goal is to improve the user experience, increase user satisfaction and optimise interactions with your brand.
The process
pointslook starts with a detailed analysis of user needs and expectations. We conduct interviews, surveys and user tests to get a clear picture of how your target group uses your platforms.
<→ Benefit: A data-based understanding of your target audience that forms the basis for all design decisions.
We create wireframes and prototypes that visualise the structure and flow of the platform. These early drafts make it possible to test design ideas and make necessary adjustments before they are finally implemented.
→ Advantage: Quick feedback and flexibility to adapt and optimise the design at an early stage.
After the test phase, we develop the final UX design. In doing so, we ensure an optimal balance between aesthetics and functionality so that your platform is visually appealing and intuitive to use at the same time.
<→ Advantage: A perfectly balanced design that delights your users and provides an excellent experience.
Before the design is finally implemented, we test it extensively with real users. We analyse user behaviour and continuously optimise the design to ensure that it meets the highest standards.
→ Advantage: A tested design based on real user data that works optimally.
UX is a dynamic process. After implementation, we offer long-term support and optimisation to ensure that your platform keeps pace with changing user expectations and technologies.
→ Advantage: A future-proof solution that is constantly being adapted to new needs.
Customers and reference projects
KaVo Dental GmbH, with over 100 years of experience, is a leading provider of innovative dental technology. Renowned for quality, it offers instruments, imaging and software.
Liebherr Baumaschinen, founded in 1949, is a leading manufacturer of innovative construction machinery such as hydraulic excavators, wheel loaders and mobile cranes, known for quality and sustainability
Gardner Denver offers innovative compressors, pumps and blowers for industrial applications. With a focus on quality, efficiency and sustainability, it supports a wide range of industries worldwide.
INTLAB AG is a healthcare company that focuses on innovative digital solutions
medCare Switzerland optimises hospital billing based on results, increases DRG revenues and improves processes in the healthcare sector
Bamero AG supports companies with advice on process management, digitalisation and innovative business models for sustainable success
Digital platforms for cities and municipalities to promote local news, campaigns and interactions
Digital Index is a company that specialises in digital transformation, data analysis and customised digital solutions for companies
SCC EVENTS Berlin organises sporting events such as the BMW BERLIN-MARATHON and other races to promote sporting experiences
The company offers specialised workflow solutions for the digitalisation and automation of business processes, focusing on efficiency, error reduction and seamless system integration
Worst Behavior is a German streetwear brand known for its eye-catching designs, oversized cuts and urban trends. It appeals to young, self-confident fashion fans worldwide.
Straight Performance optimises data-based performance marketing through targeted campaigns, conversion optimisation and innovative technologies to sustainably increase reach, efficiency and ROI
The handball department at TG Biberach promotes players of all ages in a team-oriented environment with a focus on young talent, fairness and regional handball culture
Visolva develops innovative products for comfort and safety in the sanitary sector
Tussa Haus, which has specialised in ecological house building since 1998, offers individually manufactured prefabricated houses. The focus is on sustainable materials, modern technology and craftsmanship.
UX design is critical to the success of any digital platform .
pointslook ensures that your website or app not only looks good, but is also intuitive to use and offers users a smooth experience.
Rely on pointslook to take the user experience of your digital solutions to the next level!
POINTSLOOK TOOLS
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→ Pointslook helps you to master digital challenges, optimise processes and future-proof your company. -
→ Pointslook offers customised software development services that are efficient, scalable and future-proof. -
→ Pointslook develops scalable, flexible and future-proof software architectures that are optimally tailored to the needs of your company. -
a well-founded analysis is the key to success. At Pointslook, we start every project with a comprehensive analysis of your systems, processes and target groups in order to develop targeted optimisations and tailor-made strategies. -
→ Pointslook offers comprehensive project management from planning to aftercare in order to manage projects efficiently, minimise risks and ensure success. -
→ Pointslook advises companies on digital transformation in order to optimise business models, processes and technologies, increase efficiency and exploit market opportunities. -
→ Pointslook develops customised UX concepts that are user-friendly and optimise interactions with your brand. -
big data enables data-based decisions. Pointslook helps you to optimise data flows and tap into new potential. -
pointslook supports you in the integration of AI technologies to optimise your business processes, make data-based decisions and open up new opportunities for innovation. -
→ Pointslook integrates tracking to analyse and continuously optimise user behaviour and the performance of your digital solutions. -
pointslook ensures seamless integration of your digital solutions into existing systems to guarantee efficient data flows and optimised business processes. -
from websites and apps to digital tools. At Pointslook, we develop accessible digital solutions that ensure people with disabilities can easily access your content. -
pointslook offers customised marketing solutions that effectively engage your target audience and strengthen your brand presence to achieve sustainable business success. -
pointslook uses innovative tools to develop customised digital solutions that increase efficiency and support business goals. -
→ Pointslook trains your team to ensure that your employees can use the new systems effectively and maintain them independently in the long term. -
→ Pointslook develops customised social media strategies to make your brand visible and reach your target group effectively. -
→ Pointslook uses data-driven SEO strategies to increase the visibility of your website and drive high-quality traffic through targeted optimisation. -
pointslook offers AI-based support solutions that automate your support processes, provide fast service and reduce costs at the same time. -
pointslook develops bespoke websites that showcase your brand, maximise the user experience and support your business objectives. -
Pointslook creates customised landing pages that specifically address your target group and increase conversions, whether for lead generation or product promotion.
pointslook GmbH, Biberach an der Riß
pointslook is an innovative company from Biberach in Upper Swabia that specialises in the development of customised digital solutions. The focus is on the customer's digital customer journey. pointslook supports its partners with accessibility, optimised user experience and sustainable improvements in the areas of software development, consulting and digital strategies.