Project
Mobile CMS system for managing mobile applications
The project
The task
The task was to develop a system that would serve as a powerful platform for managing content and descriptions and provide users with access to an extensive collection of standardised, structured texts. The aim was to provide consistent and unique content that ensures standardised terminology, optimal comparability and high SEO relevance. This should enable users to create their content more efficiently and keep their descriptions consistent without wasting time.
The system should provide configurable access for the customer's partners, allowing them to independently manage their machines and systems, update offers and obtain evaluations. The system needed to enable automatic and seamless distribution of offers to external portals in order to maximise reach and reach new target groups.
A central database was needed to simplify the management of different sales channels and optimise the presentation depending on the target portal. This automation should minimise the administrative effort and enable the system to be flexibly adapted to new markets and portals in order to further expand the market presence and sales opportunities.
The process
Mobile CMS system for managing mobile applications
In this step, the client's needs and expectations were comprehensively analysed in order to clearly define the main requirements for the system and the project objectives.
A central database structure has been developed to provide standardised, retrievable content and to enable consistent management of information and descriptions.
An intuitive user interface has been developed that offers individually configurable accesses for both users and partners to facilitate operation and ensure flexibility.
An automated system for providing unique content and distributing offers to external platforms was implemented to increase reach and consistency.
The system was designed to automatically adapt the display of the offers for different target portals and ensure that the content is optimally displayed.
After an extensive test phase, the system was made available.
The benefit
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Simplification of content maintenance:
Content can be created and managed centrally, making maintenance much more efficient. -
Labour and time savings:
Centralised control and automated processes significantly reduce the effort required for content management. -
Unique content:
Product information is only created once and automatically played out on all channels, increasing consistency and efficiency. -
Increased consistency and brand identity:
Standardised presentation of content on all platforms strengthens brand perception and creates trust. -
Automated content export to external portals:
Content is seamlessly exported to external systems or partner portals without manual effort. -
Flexibility for partners and external providers:
External partners get access to the content they need in a standardised and flexible format. -
Optimised SEO performance:
Centrally created and harmonised content sustainably improves findability in search engines. -
Centralised control and monitoring:
All content and processes can be managed and monitored via a centralised system, increasing transparency and control.
The technology - Angular, C#, Flutter
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POINTSLOOK is working on the project:
"Mobile CMS system for managing mobile applications"
the following tools:
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→ pointslook helps you to master digital challenges, optimise processes and future-proof your company. -
→ pointslook offers customised software development services that are efficient, scalable and future-proof. -
→ pointslook develops scalable, flexible and future-proof software architectures that are optimally tailored to the needs of your company. -
a well-founded analysis is the key to success. At pointslook, we start every project with a comprehensive analysis of your systems, processes and target groups in order to develop targeted optimisations and tailor-made strategies. -
→ pointslook offers comprehensive project management from planning to aftercare in order to manage projects efficiently, minimise risks and ensure success. -
→ pointslook advises companies on digital transformation in order to optimise business models, processes and technologies, increase efficiency and exploit market opportunities. -
→ pointslook develops customised UX concepts that are user-friendly and optimise interactions with your brand. -
pointslook ensures seamless integration of your digital solutions into existing systems to guarantee efficient data flows and optimised business processes.
further references
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Gardner Denver offers innovative compressors, pumps and blowers for industrial applications. With a focus on quality, efficiency and sustainability, it supports a wide range of industries worldwide.
INTLAB AG is a healthcare company that focuses on innovative digital solutions
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The company offers specialised workflow solutions for the digitalisation and automation of business processes, focusing on efficiency, error reduction and seamless system integration
Worst Behavior is a German streetwear brand known for its eye-catching designs, oversized cuts and urban trends. It appeals to young, self-confident fashion fans worldwide.
Straight Performance optimises data-based performance marketing through targeted campaigns, conversion optimisation and innovative technologies to sustainably increase reach, efficiency and ROI
The handball department at TG Biberach promotes players of all ages in a team-oriented environment with a focus on young talent, fairness and regional handball culture
Visolva develops innovative products for comfort and safety in the sanitary sector
Tussa Haus, which has specialised in ecological house building since 1998, offers individually manufactured prefabricated houses. The focus is on sustainable materials, modern technology and craftsmanship.
Further POINTSLOOK tools:
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big data enables data-based decisions. pointslook helps you to optimise data flows and tap into new potential. -
pointslook supports you in the integration of AI technologies to optimise your business processes, make data-based decisions and open up new opportunities for innovation. -
→ pointslook integrates tracking to analyse and continuously optimise user behaviour and the performance of your digital solutions. -
from websites and apps to digital tools. At pointslook, we develop accessible digital solutions that ensure people with disabilities can easily access your content. -
pointslook offers customised marketing solutions that effectively address your target group and strengthen your brand presence to achieve sustainable business success. -
pointslook uses innovative tools to develop customised digital solutions that increase efficiency and support business goals. -
→ pointslook trains your team to ensure that your employees can use the new systems effectively and maintain them independently in the long term. -
→ pointslook develops customised social media strategies to make your brand visible and reach your target group effectively. -
→ pointslook uses data-driven SEO strategies to increase the visibility of your website and drive high-quality traffic through targeted optimisation. -
pointslook offers AI-based support solutions that automate your support processes, provide fast service and reduce costs at the same time. -
pointslook develops bespoke websites that showcase your brand, maximise the user experience and support your business objectives. -
→ pointslook creates customised landing pages that specifically address your target group and increase conversions, whether for lead generation or product promotion.
pointslook GmbH, Biberach an der Riß
pointslook GmbH is an innovative company based in Biberach, Upper Swabia, which has specialised in the development of customised digital solutions since 2012. The focus is on the digital customer journey, which pointslook supports with barrier-free applications, optimised user experience and sustainable improvements in software development, consulting and digital strategies.